Website Code Optimization Increases Pages Per Visit and User Engagement 12%

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Website Code Optimization Increases Pages Per Visit and User Engagement 12%

Client Name: Orlando Waste Removal

Industry: B2B Waste Removal

Challenge: To increase user website performance and user engagement

Process: An Orlando dumpster and waste removal service had lower than website average engagement with users that were visiting the website using mobile devices, dial-up access and DSL modems. The website code was optimized and the website’s assets were optimized to maximize website delivery. Code and asset optimization included:
More “PHP Include” Usage

Reducing JavaScript Size

Combining and Reducing Unnecessary Files

Optimizing Images for Web Deliverability

Minimizing Web Server Calls

Results

 

Immediately after changes were pushed live the average page size load was reduced 128 Kilobytes (28% webpage load reduction). Over the course of 2 months the following results were attained:

 

Average Pages Per Visitor Increased by 12%

Average Pages Per Visitor for Dial-Up and DSL Modem User (Lower Speed) Increased 18%

Monthly File Transfer Decreased 24%

Contact Page (Goal) Visitation Increased 7%