Have you invested hours of work into your website? Created the most beautiful and effective site you can to showcase your products and services? Are you getting the results you expected? If not, there may be a problem with your online strategy.
There’s nothing more frustrating than investing time and energy into a project only to see it stall at the very end. This is what happens when businesses focus on the mechanics of their website design without considering how it impacts their entire online strategy.
Capture Point Media is an Orlando online strategy agency that helps businesses create online strategies that work. We are dedicated to increasing your hits and improving your conversion rates through the development of a comprehensive website marketing strategy that gets you noticed.
The Necessity of a Website Marketing Strategy
Websites must be an integral part of your overall marketing strategy, not just your digital strategy. With so many people accessing sites from phones, tablets, computers and more your website is often the first – and sometimes the only – point of contact a potential customer has with your company. That means it must clearly align with and support your business marketing efforts and drive sales.
The trouble is there is so much competition online that it’s hard to get the visibility you need to even be found, much less convert customers. That’s where your online strategy from Capture Point Media comes in to play. Our Orlando online strategy agency helps you cut through the clutter and make smart website marketing decisions that pay off.
Our Three-Pronged Approach
Like anything else in life, a successful online strategy starts with a strong foundation. To create that strong foundation, our website marketing strategies center around three things:
- Search Engine Optimization
- Content Marketing
- Social Media Marketing
Each of these three marketing techniques plays a pivotal role in the success of any online strategy.
- Search Engine Optimization (SEO) helps consumers find your site through the smart use of keywords. We help you analyze your current web traffic and choose keywords that will help boost your website’s visibility on search engines, providing the all-important first step of getting noticed.
- Content Marketing goes hand-in-hand with SEO by incorporating keywords, images, videos and more in creative ways. This helps improve your visibility online but also provides useful, relevant, and informative content that keeps consumers interested and coming back for more. Great content marketing will build your brand and boost consumer confidence in your company and your products or services.
- Social Media Marketing is the third piece of the puzzle. Social sites have tremendous potential to capture interest and really connect with your customers. From social sites, you can link back to your website, blog, articles, product pages, and create an immediate connection with your customers. Social sites also make it easy to share content, which is today’s version of word-of-mouth advertising – some of the best advertising you can ask for.
We work with many different types of business and professionals to develop effective website marketing strategies. Below is just a sample of our clientele; if you don’t see your industry listed, don’t worry! Call us and we’ll see if we are a good fit for your online strategy needs.
- Accountants and CPAs
- Business Brokers
- Clinics and Healthcare
- Insurance Agents and Agencies
- State and Local Governments
Develop a Strong Website Marketing Strategy With Help From Capture Point Media
Online marketing is tough. There are so many options available that business owners can quickly get overwhelmed and end up doing a little bit of everything that in no way integrates with the overall marketing efforts. This weakens your brand and confuses and frustrates consumers who will be all too quick to take their business elsewhere.
Don’t make that mistake!
Contact Capture Point Media at 888-788-1064 or by using the online form to get started creating an online strategy that works!