Paid Search Marketing, Search Engine Marketing (SEM), or Pay Per Click (PPC) advertising is a fast, effective, and affordable way to drive relevant traffic to your website. It is completely scalable to your budget and is a very good way to connect your ads with the right audience without having to rely on search engine results to do so.
With more and more consumers turning to the Internet to find information, products, and services, consumers must be able to find you online. How do they do that? By typing keywords into the search box. Those keywords are your ticket to effective Search Engine Marketing using Pay Per Click Ads.
How It Works
Paid Search Marketing campaigns involve purchasing strategic keywords at varying bid amounts with Google, Yahoo, and Bing in an effort to drive qualified traffic to your website. It works like this:
- You bid on ad placement in a search engine’s sponsored links for keywords that are relevant to your business or product.
- The ads show up on the search engine’s sponsored links lists whenever those keywords are used as a search term.
- For every click on the ad, you pay the search engine a small fee.
Now, that may sound like a lot of money if you’re paying every time you get a click, but it doesn’t end up that way because PPC is so targeted. The people who click on the ad are usually past the browsing and information-gathering stage. They are ready to buy – from your company! This makes PPC ads extremely cost-effective and capable of high ROI.
Who Uses Pay Per Click Marketing?
Pay Per Click Marketing Campaigns can be used by any business that wants to drive traffic to its’ website. PPC advertising:
- Drives Relevant Traffic to Websites
- Helps Sell Products Online
- Promotes Businesses and their Products or Services
- Builds Brand Awareness
- Controls Online Marketing Costs
- Maximizes Online Marketing ROI
The beauty of PPC ads is that anyone can use them. They aren’t limited to the big players in the industry. In fact, PPC can help smaller, less well-known businesses more than it can help their larger competitors. The larger competitors are likely already dominating the search pages and making it harder for the little guy to break into pages 1, 2, and 3 of the search results. That’s important because 91% of Internet users will click on a result in those first three page of search results.* PPC evens the playing field a bit by placing ads for your business right next to those results that are ranking high. This boosts your visibility and your chances of attracting visitors to your site.
Advantages of PPC
With a Pay Per Click campaign, you are able to:
- Control the amount you spend.
- Target select areas with ads.
- Run multiple ads and target multiple segments with different propositions and marketing offers.
- Reach consumers who are at the point of purchase.
Get Online Today with a Targeted Pay Per Click Campaign
To get started building your PPC campaign, contact our Orlando paid search marketing agency at 888-788-1064 or fill out our lovely contact form. We’ll explain how the process works, help you develop a budget and decide which search engines to target, and even come up with a list of appropriate keywords that will get consumers clicking! Call today!
*Jupiter Research
