Redesign of Product Landing Pages Increases Page Per Visit by 34.9% and Time on Pages by 17.6%.

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Redesign of Product Landing Pages Increases Page Per Visit by 34.9% and Time on Pages by 17.6%.

Client Name: Orlando Blinds

Industry: Blind and Shade Installations

Challenge: To increase the amount of quality leads and user enagagement.

Process: Orlando Blinds had lower than usual product landing page engagement on their website. We identified their core issues that were prohibiting them from achievement our recommended Time on Site, Pages Per Visit and Exit Rate.

We setup and tested several varations of landing pages for their product page and determined the best update layout, features and content areas.

The winning landing pages new jQuery image rotators to display products, bigger category text and a more robust product description catergory that helped visitors choose their product needs.

Results

60 days after launching the new and improved product landing pages, the following was acheived.

Pages Per Visit:

Increased 34.9%

Time on Site:

Increased 17.6%

Bounce Rate:

Decreased 18.9%

Exit Rate:

Decreased 23.0%

ROI analysis

With only 60 days of data, we are unable to determine the ROI Analysis as leads times to conversion differ for every job. The client stated that after the new landing pages went live, they stated that they did see an uptick in calls for quotes. Campaign Success!