Marketing Case Study: Optimization and SEO Pay Off For Orlando Law Firm
Like many of our clients, an Orlando based law firm came to Capture Point Media with a problem. They weren’t getting the number of visitors to their website that they wanted and they wanted our help to turn that around. We accepted the challenge and the results speak for themselves!
Challenge
This Orlando Law Firm specializes in business and real estate law, probate, wills, and trusts, immigration law, and litigation. Despite this wide range of specialties, the firm’s website wasn’t getting much attention. They struggled to reach 40-60 visitors a month and are located in a very competitive market.
The challenge they presented to Capture Point Media was to increase their web presence to generate more leads.
Solution
Our solution was to start from scratch with brand new, optimized content along with weekly and monthly SEO. The site boasts expanded, optimized content, a blog, and an online contact form to make it easier for website visitors to make initial contact with the firm.
Results
We delivered the first batch of content in December 2017. By the end of April 2017, their web traffic had increased by 950% and their organic traffic doubled in less than 3 months.
Why SEO and Optimization Work
Results like those seen in this marketing case study demonstrate the impact that optimization and an SEO strategy can have on a website – even in a very short period of time and in a competitive industry like law firms. By expanding the existing content and optimizing it for location and the firm’s areas of specialty, we were able to improve the firm’s rankings in search engines, which led to more click-throughs and form submissions.
The new blog also played a role in this effort with SEO content that improved organic search results. The addition of regularly posted, informative, relevant, and top-quality content boosted the firm’s online profile and resulted in better search positioning. Organic traffic is extremely valuable to businesses because it means the site reflects consumer interests and needs, aligning well with what customers are seeking. When consumer searches return highly accurate results like this, they are more likely to click through to the website and engage with the company because they see the company as a credible, knowledgeable resource.
Contact Capture Point Media For Help Improving Your Website Visibility
To learn more about whether or not SEO and optimization can help drive traffic to your website, contact Capture Point Media for a free website analysis.
