Home Care Provider Gross Profit Increases 39% with Pay Per Click

Industry: Home Companion Care

Challenge: To increase traffic and online leads from the website.

Process: Home companion care had an excellent local web presence and wanted to increases their amount of online leads to the website. We performed a competitive analysis and from this we determined a budget, Pay Per Click campaign settings and keyword target groups that we would focus on.

After 28 weeks, we has a increase gross revenue increase 40% and profit increased by 39%.

ROI Analysis
With a target Pay Per Click campaign, we were able to increase profit 39% which yielded a 7:1 return on investment.