Email Subject Line Testing Yields a 24% Open Rate

Email Subject Line Testing Yields a 24% Open Rate

Client Name: Continental Window Fashions

Industry: Home Drapery Hardware

Challenge: To maximize the Open Rate of an email by using email subject line testing

Process:Continental Window Fashions sends out a monthly email to several thousand email subscribers waiting for the best deal or decorating idea. Using email subject line testing, we were able to achieve the highest Open Rate possible resulting in a maximum numbers of emails read.

Results

Subject line testing yields an Open Rate of 24%.

Open Rates:

Average Open Rate 16.8% over 3 months

Email Subject Line #1: 15.8% Open Rate

Email Subject Line #2: 24.0% Open Rate (Winner)

Email Subject Line #3: 15.3% Open Rate

Email Subject Line #4: 18.6% Open Rate

Email Subject Line #5: 16.1% Open Rate

ROI analysis

The client was averaging a 16.8% email Open Rate from the past several emails. With email subject line testing, a 24% Open Rate was achieved, this is 7.2% increase over the average email Open Rate. With more people engaging with the promotional email, it resulted in an extra 15 orders that would not have been otherwise. Campaign Success!