Email Subject Line Testing Yields a 24% Open Rate
Email Subject Line Testing Yields a 24% Open Rate
Client Name: Continental Window Fashions
Industry: Home Drapery Hardware
Challenge: To maximize the Open Rate of an email by using email subject line testing
Process:Continental Window Fashions sends out a monthly email to several thousand email subscribers waiting for the best deal or decorating idea. Using email subject line testing, we were able to achieve the highest Open Rate possible resulting in a maximum numbers of emails read.
Results
Subject line testing yields an Open Rate of 24%.
Open Rates:
Average Open Rate 16.8% over 3 months
Email Subject Line #1: 15.8% Open Rate
Email Subject Line #2: 24.0% Open Rate (Winner)
Email Subject Line #3: 15.3% Open Rate
Email Subject Line #4: 18.6% Open Rate
Email Subject Line #5: 16.1% Open Rate
ROI analysis
The client was averaging a 16.8% email Open Rate from the past several emails. With email subject line testing, a 24% Open Rate was achieved, this is 7.2% increase over the average email Open Rate. With more people engaging with the promotional email, it resulted in an extra 15 orders that would not have been otherwise. Campaign Success!