CONVERSION OPTIMIZATION TESTING INCREASES LEADS BY 14.9% IN 30 DAYS

Client Name:
Empire Glass Inc.
Industry:
Home and Commercial Glass Installation
Challenge:
To increase the conversion lead rate from a dedicated Pay Per Click (PPC) Landing Page
Process:
Empire Glass Inc. was running a monthly PPC marketing campaign and they wanted to increase the conversion lead rate. The PPC campaign was averaging a 20.3% conversion lead rate from a dedicated PPC Landing Page to a “form submission thank you page” (form completion)
Once the variables were defined, multiple landing pages were built and PPC traffic was sent to three landing pages over 30 days.

RESULTS
The multivariate testing yielded very positive results after 30 days. Leads from the highest converting landing page increased by 14.9%.
Conversion Rates:
Original Landing Page: 20.3% Conversion Rate
Landing Page Variation 1: 28.6% Conversion Rate
Landing Page Variation 2: 35.2% Conversion Rate (Winner)
Landing Page Variation 3: 21.6% Conversion Rate

ROI ANALYSIS
The client was averaging 62 leads per month before the we ran the Conversion Optimization Campaign. After implementing the winning landing page variation, the client will be averaging an additional 30 leads monthly. With average lead to conversion rates at 40% (Generated-Lead to Sale), the client has increased their monthly gross income $9,600/ month or $115,200/year. Campaign Success!