Google Local Maps Optimization and Implementation Generated 1100+ Monthly Impressions and 70+ Monthly Visits to a Local Tire Installation Company

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Client Name: Florida Discount Tire

Industry: New Tire Installation & Repair

Challenge: To increase monthly phone calls to the tire shop.

Process:Florida Discount Tire was using Google Local Maps to generate phone calls. However their description and location information was not optimized for maximum reach potential. We optimized the content with Google Local Maps and over the course of 2 months and began to see excellent results.

Results

After the first month of optimization, we witnessed 1,138 more monthly impressions.

Monthly Impressions:

Before Optimization: 219 Impressions

First Month: 1,138 Impressions

Second Month: 1,276 Impressions

Third Month: 1,231 Impressions

Fourth Month: 1,348 Impressions

ROI analysis

The client has stated that he now receives about 300% more phone calls than average after the Google Local Map Optimization and they have seen 20-30 more walk-ins per month. Although it is difficult to track an increase in revenue, the client stated that their tire and vehicle repair services have increased.

IMPLEMENTATION OF AN EMAIL MARKETING CAMPAIGN AVERAGES $2,800 IN ADDITIONAL ONLINE SALES.

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IMPLEMENTATION OF AN EMAIL MARKETING CAMPAIGN AVERAGES $2,800 IN ADDITIONAL ONLINE SALES.

Client Name:
Continent Window Fashions

Industry:
E-Commerce Draperies & Blinds

Challenge:
To increase revenue online by utilizing additional marketing channels

Process:
Continental Window Fashions was seeking additional channels to increase monthly sales. After a detailed analysis, it was determined that an Email Marketing Campaign should be implemented. After three months and 3 monthly marketing emails (all opt-in), each email marketing campaign produced an average of $2,800 in additional sales. Campaign Success!

CONVERSION OPTIMIZATION TESTING INCREASES LEADS BY 14.9% IN 30 DAYS

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Client Name:
Empire Glass Inc.
Industry:
Home and Commercial Glass Installation
Challenge:
To increase the conversion lead rate from a dedicated Pay Per Click (PPC) Landing Page
Process:
Empire Glass Inc. was running a monthly PPC marketing campaign and they wanted to increase the conversion lead rate. The PPC campaign was averaging a 20.3% conversion lead rate from a dedicated PPC Landing Page to a “form submission thank you page” (form completion)
Once the variables were defined, multiple landing pages were built and PPC traffic was sent to three landing pages over 30 days.

RESULTS
The multivariate testing yielded very positive results after 30 days. Leads from the highest converting landing page increased by 14.9%.
Conversion Rates:
Original Landing Page: 20.3% Conversion Rate
Landing Page Variation 1: 28.6% Conversion Rate
Landing Page Variation 2: 35.2% Conversion Rate (Winner)
Landing Page Variation 3: 21.6% Conversion Rate

ROI ANALYSIS
The client was averaging 62 leads per month before the we ran the Conversion Optimization Campaign. After implementing the winning landing page variation, the client will be averaging an additional 30 leads monthly. With average lead to conversion rates at 40% (Generated-Lead to Sale), the client has increased their monthly gross income $9,600/ month or $115,200/year. Campaign Success!

Marketing Blog Post

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