Florida Criminal Attorney Increase Organic Traffic by 31 Percent with SEO

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Industry: Florida Criminal Attorney

Challenge: To increase organic Search Engine traffic and leads from the website.

strong>Process: We continually optimized the website navigation, header, content, footer and title tags to achieve optimal results.

Results
After 6 months, organic traffic increased 31%, Page per Visit increased 10.1% and time on site increased 10.3%.

ROI Analysis
With monthly Search Engine Optimization we were able to increase leads and traffic to the website.

Home Care Provider Gross Profit Increases 39% with Pay Per Click

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Industry: Home Companion Care

Challenge: To increase traffic and online leads from the website.

Process: Home companion care had an excellent local web presence and wanted to increases their amount of online leads to the website. We performed a competitive analysis and from this we determined a budget, Pay Per Click campaign settings and keyword target groups that we would focus on.

Results
After 28 weeks, we has a increase gross revenue increase 40% and profit increased by 39%.

ROI Analysis
With a target Pay Per Click campaign, we were able to increase profit 39% which yielded a 7:1 return on investment.

Website Receives 3,260 New Visitors and 8,001 PageViews in the First Year

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Client Name: Empire Glass Inc.

Industry: Home and Commercial Glass Installation

Challenge: To get the maximum possible new visitors to the website in the first year and stay within budget.

Process:Empire Glass did not have an online web presence and had been using various telephone books for several years with limited success. We built them a custom website from the ground up that would represent all of their glass services while at the same time employing the use of various online marketing tactics to drive relevant traffic to the website.

Results:
After the first full year of traffic, the website received 3,260 visits and 8,001 PageViews.

Traffic Results: (1styear)

Visits: 3,260

Pageviews: 8,001

Average Pageviews: 2.45

Visits Per Day: 8.93

Traffic Sources
There are various ways for website to receive traffic, below is the breakdown of how Empire Glass Inc. received website traffic.
Search Engines: 80%

Referring Websites: 14%

Direct Traffic: 6%

Unique Keywords Driving Traffic: 677

Redesign of Product Landing Pages Increases Page Per Visit by 34.9% and Time on Pages by 17.6%.

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Redesign of Product Landing Pages Increases Page Per Visit by 34.9% and Time on Pages by 17.6%.

Client Name: Orlando Blinds

Industry: Blind and Shade Installations

Challenge: To increase the amount of quality leads and user enagagement.

Process: Orlando Blinds had lower than usual product landing page engagement on their website. We identified their core issues that were prohibiting them from achievement our recommended Time on Site, Pages Per Visit and Exit Rate.

We setup and tested several varations of landing pages for their product page and determined the best update layout, features and content areas.

The winning landing pages new jQuery image rotators to display products, bigger category text and a more robust product description catergory that helped visitors choose their product needs.

Results

60 days after launching the new and improved product landing pages, the following was acheived.

Pages Per Visit:

Increased 34.9%

Time on Site:

Increased 17.6%

Bounce Rate:

Decreased 18.9%

Exit Rate:

Decreased 23.0%

ROI analysis

With only 60 days of data, we are unable to determine the ROI Analysis as leads times to conversion differ for every job. The client stated that after the new landing pages went live, they stated that they did see an uptick in calls for quotes. Campaign Success!

New website build and launch increases personal trainers, gym members and personal training appointments by 650%

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New website build and launch increases personal trainers, gym members and personal training appointments by 650%

Client Name: My Orlando Trainer

Industry: Personal Training and Fitness

Challenge: To increase the amount of personal training leads, personal trainer sessions, gym members and fitness trainers.

Process: My Orlando Trainer (MyOrlandoTrainer.com) had a personal training gym, but did not have a website to represent them. Their goal was to create a website that would increase their online visibility and in-turn, increase the monthly reoccurring revenue stream.

Capture Point Media, designed, developed and launched a personal training website within their budget that would increase their personal training sessions.

Alongside their website launch, we also launched an aggressive Search Engine Marketing campaign that would increase their online organic traffic visitors. We also launch a Social Marketing campaign that would also bring awareness for MyOrlandoTrainer.com

Results

After launching the website, the website yielded very promising results after a few months.

Visitors:

Month One: 30 Visits – 6.7 Pages Per Visit

Month Two: 69 Visits – 6.9 Pages Per Visit

Month Three: 84 Visits – 8.7 Pages Per Visit

ROI analysis

In three months, MyOrlandoTrainer.com increased their personal trainer staff from 2 certified personal trainers, to a total of 6 certified personal trainers. They also succeeded in growing their personal training clients by 650% which is a huge benefit for their personal training staff. Campaign Success!

A local Pay Per Click Campaign for an Orlando roof cleaner generates a 16:1 ROI Over 36 days.

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A local Pay Per Click Campaign for an Orlando roof cleaner generates a 16:1 ROI Over 36 days.

Client Name: Orando Roof Cleaners

Industry: Safe Chemical Roof Cleaning

Challenge: To generate business by increasing leads to their website.

Process:Roof Cleaners of Orlando, Florida, wanted to generate more leads from their website and did not have the organic traffic they needed. Most of their local business in generated from contracts no more than 35 miles away from their office and the closer the job is, the higher the profit margin will be. A local Pay Per Click Campaign was set up and a limited to a geographic area and a landing page was designed and optimized for maximum lead rates.

Multiple ad creatives with varying bid rates were employed to achieve the maximum campaign click through rate.

Results

Over 36 days, 16 phone calls were generated which resulted in 9 new contracts. The client saw a 16:1 return on their investment; meaning that for every $1 spent on advertising, $16 of business was generated.Campaign Success!

Email Subject Line Testing Yields a 24% Open Rate

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Email Subject Line Testing Yields a 24% Open Rate

Client Name: Continental Window Fashions

Industry: Home Drapery Hardware

Challenge: To maximize the Open Rate of an email by using email subject line testing

Process:Continental Window Fashions sends out a monthly email to several thousand email subscribers waiting for the best deal or decorating idea. Using email subject line testing, we were able to achieve the highest Open Rate possible resulting in a maximum numbers of emails read.

Results

Subject line testing yields an Open Rate of 24%.

Open Rates:

Average Open Rate 16.8% over 3 months

Email Subject Line #1: 15.8% Open Rate

Email Subject Line #2: 24.0% Open Rate (Winner)

Email Subject Line #3: 15.3% Open Rate

Email Subject Line #4: 18.6% Open Rate

Email Subject Line #5: 16.1% Open Rate

ROI analysis

The client was averaging a 16.8% email Open Rate from the past several emails. With email subject line testing, a 24% Open Rate was achieved, this is 7.2% increase over the average email Open Rate. With more people engaging with the promotional email, it resulted in an extra 15 orders that would not have been otherwise. Campaign Success!

Website Code Optimization Increases Pages Per Visit and User Engagement 12%

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Website Code Optimization Increases Pages Per Visit and User Engagement 12%

Client Name: Orlando Waste Removal

Industry: B2B Waste Removal

Challenge: To increase user website performance and user engagement

Process: An Orlando dumpster and waste removal service had lower than website average engagement with users that were visiting the website using mobile devices, dial-up access and DSL modems. The website code was optimized and the website’s assets were optimized to maximize website delivery. Code and asset optimization included:
More “PHP Include” Usage

Reducing JavaScript Size

Combining and Reducing Unnecessary Files

Optimizing Images for Web Deliverability

Minimizing Web Server Calls

Results

 

Immediately after changes were pushed live the average page size load was reduced 128 Kilobytes (28% webpage load reduction). Over the course of 2 months the following results were attained:

 

Average Pages Per Visitor Increased by 12%

Average Pages Per Visitor for Dial-Up and DSL Modem User (Lower Speed) Increased 18%

Monthly File Transfer Decreased 24%

Contact Page (Goal) Visitation Increased 7%

Search Engine Optimization Increases Top 5 Keywords 250% in 6 Months

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Search Engine Optimization Increases Top 5 Keywords 250% in 6 Months

Client Name: Orlando Blinds

Industry: Blind and Shade Installations

Challenge: To increase Organic Traffic by increasing Top Keyword Positions

Process: Orlando Blinds wanted to increase their organic traffic from the Search Engines. It was determined that their Organic Traffic was the most trusted and relevant traffic source according to Google Analytics. The website was optimized monthly and an off-site SEO campaign was laid-out and implemented.

Results

After 3 months of Search Engine Optimization, Top 5 Keywords increased 80% and after 6 months, Top 5 Keywords increased by 250%.

As keywords movements increase in the Search Engine Results Pages (SERP), an increase in Organic Traffic will occur. The increase of Top 5 Keywords and Top 30 Keywords resulted in a 64% increase in Organic Traffic when compared to the previous 6 months.

It was also noted that the quality of visitor increased. Time on Site increased 16%, Pages per Visitors increased 31%, while the Exit Rate decreased 14%. Campaign Success!

A Strategic Pay Per Click Campaign for a National Fitness Chain Franchise Increased Phone Calls by 30% in 14 Days

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A Strategic Pay Per Click Campaign for a National Fitness Chain Franchise Increased Phone Calls by 30% in 14 Days.

Client Name: Anytime Fitness Franchise

Industry: 24-Hour Fitness Gym

Challenge: To increase gym memberships by increasing gym awareness.

Process:Anytime Fitness of Apopka, Florida, wanted to increase their gym memberships. As their data supported, 90% of their most active gym members lived within 3 miles of the gym. A Pay Per Click Campaign limited to a geographic area was implemented to increase phone calls, walk-ins and Free 7-Day Passes. This not only kept the cost per click down (low CPC), it also maximized their relevancy of the campaign.

Results

After 14 days, phone calls to the gym increased 30% and Free 7-Day Passes increased 25%. Monthly gym memberships increased 20%.
After 30 days, the gym had the highest amount of Free 7-Day Passes ever requested which of course translates into new gym enrollment. Campaign Success!