A Strategic Pay Per Click Campaign for a National Fitness Chain Franchise Increased Phone Calls by 30% in 14 Days
A Strategic Pay Per Click Campaign for a National Fitness Chain Franchise Increased Phone Calls by 30% in 14 Days.
Client Name: Anytime Fitness Franchise
Industry: 24-Hour Fitness Gym
Challenge: To increase gym memberships by increasing gym awareness.
Process:Anytime Fitness of Apopka, Florida, wanted to increase their gym memberships. As their data supported, 90% of their most active gym members lived within 3 miles of the gym. A Pay Per Click Campaign limited to a geographic area was implemented to increase phone calls, walk-ins and Free 7-Day Passes. This not only kept the cost per click down (low CPC), it also maximized their relevancy of the campaign.
Results
After 14 days, phone calls to the gym increased 30% and Free 7-Day Passes increased 25%. Monthly gym memberships increased 20%.
After 30 days, the gym had the highest amount of Free 7-Day Passes ever requested which of course translates into new gym enrollment. Campaign Success!
