A local Pay Per Click Campaign for an Orlando roof cleaner generates a 16:1 ROI Over 36 days.

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A local Pay Per Click Campaign for an Orlando roof cleaner generates a 16:1 ROI Over 36 days.

Client Name: Orando Roof Cleaners

Industry: Safe Chemical Roof Cleaning

Challenge: To generate business by increasing leads to their website.

Process:Roof Cleaners of Orlando, Florida, wanted to generate more leads from their website and did not have the organic traffic they needed. Most of their local business in generated from contracts no more than 35 miles away from their office and the closer the job is, the higher the profit margin will be. A local Pay Per Click Campaign was set up and a limited to a geographic area and a landing page was designed and optimized for maximum lead rates.

Multiple ad creatives with varying bid rates were employed to achieve the maximum campaign click through rate.

Results

Over 36 days, 16 phone calls were generated which resulted in 9 new contracts. The client saw a 16:1 return on their investment; meaning that for every $1 spent on advertising, $16 of business was generated.Campaign Success!