The list of features that Magento has should alone clue you in as to why Magento is such a trusted and popular ecommerce software. Online stores allow those with Internet access, around the world to conveniently shop from the comfort of their home.
When building an ecommerce site, it is essential to offer your customers a site that is reliable, fast, secure, and easy to use. Magento offers all of that, plus some; from offering customers up-sells and coupons to being able to create a wish list and email it to yourself and others.
Customization is key; with the amount of websites around and the number of online stores, it’s important that your store stand out. Magento features allow users to customize nearly every portion of their store, from placement of widgets to colors. Second to appearance in the world of web sites is ranking and SEO content. Search engine optimization comes built-in with SEO features making it increasingly easier for site administrators to keep their web site high in search rankings.
Brands from Zumiez and North Face to Bonobos and I Love Jeans, have found great success with the easy integration, the feature-rich platform, and the regular updates of Magento and make it easy to see why so many others utilize it also.