SMS marketing seems to have taken the world by storm recently. And for good reason too. Here are some SMS Mobile Marketing Facts that might have you changing your mind about text messaging
– 91% of US residents have their cellular device within reach 24-hours each day, 7 days per week.
– You will find more cell phones to the earth than TVs.
– Worldwide, more individuals own mobile phones than toothbrushes
– 85% of all mobile searches lead to actions within one hour.
– 10x the redemption rate is achieved by mobile coupons as compared to conventional printed coupons.
– In 2013 $4.2 million was spent on Mobile Applications
– An estimated $29.5 million will be used on Mobile Apps in 2013
So what can we understand from this?
Over the previous ten years, cellular phone use has developed at a relatively constant speed. From the marketing view, consider this: it’s estimated that over 70% of individuals worldwide have a mobile phone of some sort by 2011. This implies that 70% of all clients may currently be attained at any period of-the day, in any nation on earth, in any language. With these kind of SMS Mobile Marketing Facts, it’s easy to see why SMS marketing has become so popular. What is really astonishing is that because we’ve entered into the age of smartphone technology that increase has improved tremendously. Just imagine what SMS Marketing in 2013 will look like.
So how does a marketer make the most of these text messaging facts?
This is a brand new method to reach your market: Marketers who establish advertising campaigns targeted for mobile phones will raise the chance of catching your crowd’s focus. Time spent watching TELEVISION takes up about 16% of our everyday lives as Americans, normally. Why devote an enormous amount of cash on TV ads, once the number of time your clients are spending watching TELEVISION is decreasing? Especially if they’re texting and searching the internet while watching reruns of their favorite shows.
The key is to get your customers to take action: It is approximated that it requires a cellular phone person, on average, about 90 seconds to react to your text message. Compare that to the estimated 24 hours it will take for anyone to respond to an e-mail! As a marketer, should you send an SMS text message, your clients will get it almost immediately and read it nearly instantly as well. If your text messages are persuasive enough, you can see tremendous returns. It’s easy to see why these SMS Mobile Marketing Facts have been making big splashes in the marketing community.